2.5x
Higher meeting conversion
CASE STUDY · HiView Solutions
How HiView identified the right buyers to build pipeline
HiView, a Google Cloud partner, could reach Google Workspace administrators but needed to identify which buyers actually required services such as data migration, security assessments, or Gemini Enterprise support.
Click Globally helped shift the program from capturing isolated leads to understanding buyers through multi-touch engagement and intent signals.
×
The results at a glance.
11x
Return on investment (ROI)
↑
Lift in website engagement during the active campaign
THE CHALLENGE
Turning surface-level engagement into real buyer insight
Engagement appeared strong, but HiView lacked clarity on buyer intent and readiness. Sales received leads without the context needed for meaningful conversations.
HiView wanted to know who was a good fit, who underutilized Google Workspace, and who was ready to take action rather than just browse.
Explore the approachTHE CAMPAIGN STRATEGY
A smarter way forward.
- Content syndication with custom qualification signals covering needs, budget context, and readiness.
- A three-touch nurture sequence centered on security and compliance, plus lookalike targeting based on HiView’s best customers.
- Continuous optimization to expand reach while filtering out low-fit segments.
THE OUTCOME
HiView improved meeting conversion by 2.5x and reported 11x ROI, with increased closed-won performance and stronger website engagement during the campaign.
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