CASE STUDY · FIS

How FIS built a test-and-learn demand engine across 100+ products

FIS markets more than 100 financial technology products across distinct audiences and buying journeys. The team wanted to move beyond conventional fintech marketing and build a flexible demand generation engine.

With Click Globally, FIS developed a test-and-learn partnership across EMEA and North America, adapting campaigns according to performance and pipeline contribution.

The results at a glance.

9.8k

Leads delivered across 10 product campaigns in one quarter

Higher email click rates across campaigns

20.6%

Peak email open rate

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THE CHALLENGE

Scaling demand generation across a complex fintech portfolio

Every FIS solution targets a different audience and buying journey. FIS needed to run multiple global campaigns simultaneously without sacrificing relevance, while shifting focus from awareness toward cost per lead and pipeline contribution.

The team needed a partner that could move quickly, challenge traditional tactics, provide clear reach estimates before launch, and share real-time campaign status.

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THE CAMPAIGN STRATEGY

A smarter way forward.

Started with content syndication, then tested single-touch and double-touch campaigns, display advertising, and Precision Nurture™.
Scaled tactics that delivered value and retired approaches, including email nurture, when results did not justify further investment.
Worked directly with the Click Globally team to evaluate new opportunities and implement changes quickly.

THE OUTCOME

FIS built a repeatable demand engine across a complex global portfolio, with 10 product lines marketed simultaneously and a focus on continuous measurement and adaptation.

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