Buyer Insights
Why targeting is a problem in B2B — and why contact-level insights are the answer.
Explore the shift from account-level assumptions toward individual decision-maker visibility.
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Ideas that move B2B forward.
Explore perspectives on demand generation, AI, buyer behavior, intent, personalization, content, and the strategies shaping modern B2B marketing.
Featured insight
The power of true sales and marketing alignment
Shared goals, shared language and continuous feedback can turn sales and marketing into one connected growth engine.
2026fresh B2B perspectives
Latest blog perspectives
Read. Question. Rewire.
Data & Intent
Is account-intent data enough? The case for contact-level intent.
Why deeper contact-level signals can give marketers more useful context.
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Strategy
10 emerging B2B marketing trends we’re predicting for 2026.
A forward-looking view of the strategies shaping modern B2B marketing.
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AI
AI revolution: why marketers must lead the transformation charge.
AI is changing work and strategy at speed—marketers have an opportunity to lead.
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Buyer Insights
The AI Buyer Profile
Who is actually researching, influencing and making AI purchasing decisions?
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Data & Intent
The Click Globally is uncovering anonymous marketing touchpoints.
How journey visibility can reveal hidden intent and create a clearer buyer journey.
Read article →More than a blog
One resource center. Multiple ways to learn.
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Research & Reports
Click Globally Globally resource center includes thought leadership, reports and buyer research alongside its blog collection. citeturn1search1
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Events & Webinars
Explore on-demand sessions and events covering demand generation, AI, sustainable ROI and the modern B2B buyer. citeturn1search1
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Dashboards
Turn research into something more interactive with Click Globally Globally buyer and demand generation dashboards. citeturn1search1
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Courses & Guides
Go deeper with educational resources such as ABM foundations and buyer-focused guides. citeturn1search1
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