17x
Return on investment
CASE STUDY · BMC
How BMC achieved 17x ROI and $2M in revenue
BMC Software needed a stronger balance between lead quality, cost per lead, and sustainable sales pipeline growth in a competitive B2B market.
Click Globally designed a targeted demand generation approach using tailored leads, an extensive business database, and a competitive cost-per-lead model.
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THE CHALLENGE
Closing the gap between lead volume and lead quality
BMC was receiving leads, but quality was below expectations. Budget constraints also meant that cost per lead had to remain competitive.
The goal was to deliver leads tailored to BMC’s target buyers while building a sustainable pipeline that could improve sales performance.
Explore the approachTHE CAMPAIGN STRATEGY
A smarter way forward.
- Targeted B2B lead generation designed around BMC’s buyer requirements.
- High-quality, tailored leads sourced from an extensive business database at a competitive cost per lead.
- A comprehensive demand center pipeline that generated 2,500+ marketing qualified leads and a reported 49.5% lead-to-MQL conversion rate.
THE OUTCOME
The program produced more than 5,000 leads, 2,500+ MQLs, a 17x return on investment, and $2M in revenue driven.
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